• PRIORITIZING EFFECTIVE FACTORS ON CLASSIFYING A PRIVATE BANK CUSTOMERS ANALYTICAL HIERARCHY PROCESS (AHP)

Abstract

Today, as competition increases in different fields especially in banking system, organizations tend to attract new customers and preserve old customers; in addition, they tend to treat different customers in different ways in order to preserve key customers as well as turn other customers to good customers. So it is significant for organizations to identify and prioritize effective factors on classifying customers. Therefore, in this study, firstly effective factors on classifying a private bank customers distinguished by Delphi technique, then these factors prioritized by Analytical Hierarchy process (AHP) in order to use these factors for classifying customers.