• INTERPRETING CUSTOMER BEHAVIOUR PATTERN USING MINING TECHNIQUES

Abstract

This paper identifies the issues of customer relationship management through customer segmentation and customer profiling .The text also examines the ways of applying data mining techniques to identify association between customers behaviour and their buying patterns. Customer’s buying pattern will be identified using segmentation technique and their behaviour will be identified using customer profiling. For one segment K-Means clustering algorithm has been used and for other part make density based clusters are employed. The purpose of identifying these traits of customer is to investigate how these behaviour will affect the sales and revenues in business.