• PRIORITIZING EFFECTIVE FACTORS ON CLASSIFYING A PRIVATE BANK CUSTOMERS ANALYTICAL HIERARCHY PROCESS (AHP)

Saeed. Khayatmoghadam, Sotoudeh. Seraj*

Abstract


Today, as competition increases in different fields especially in banking system, organizations tend to attract new customers and preserve old customers; in addition, they tend to treat different customers in different ways in order to preserve key customers as well as turn other customers to good customers. So it is significant for organizations to identify and prioritize effective factors on classifying customers. Therefore, in this study, firstly effective factors on classifying a private bank customers distinguished by Delphi technique, then these factors prioritized by Analytical Hierarchy process (AHP) in order to use these factors for classifying customers.


Keywords


Analytical Hierarchy Process (AHP), Prioritizing Factors, Classifying Customers, Private Banking,

Full Text:

pdf


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
© 2010-2020 International Journal of Mathematical Archive (IJMA)
Copyright Agreement & Authorship Responsibility
Web Counter